The Guardian is to create a new international publishing division,
resulting in a wave of new executive appointments in the ad
The international division will be headed by ex-financial sales manager
Will Ricketts in the role of publisher. The new division brings together
the three overseas editions: The Guardian Weekly, The Guardian Europe
and the daily Guardian global edition. The last is a special tabloid
edition of the daily paper which launched on 25 September. It is
published in partnership with Press Point, which prints a range of
international daily papers for distribution to hotels, airports and
other centres in the US and in key European cities.
Deputy managing director Carolyn McCall is looking to generate more
revenue from The Guardian’s overseas efforts. These have been the most
wide-ranging of any of the UK national papers but haven’t yet realised a
significant financial return. The Guardian Weekly sells 112,000 copies
worldwide and The Guardian Europe sells around 20,000 copies a day.
McCall said: ’We want to make more from international publishing, from
both subscriptions and ad revenue, and Will should bring a real
commercial edge to his role.’
Ricketts’ post of financial sales manager will be filled by Mark Finney,
who moves up from agency group head.
International ad manager Gerard Baines is to take up a new role as
general manager of Guardian News Service, the paper’s electronic
syndication operation, which will be distributed through the internet.
Sonja Singleton will support Baines as head of syndication.
Baines’ old role will be filled by Anne Waterson, who moves to London
from Manchester where she was Northern ad manager. She, in turn, is
replaced by Chris Willis, who is promoted from financial sales manager
and is now responsible for a budget of pounds 20 million.
Helen George is promoted from display sales executive to sponsorships
project manager within the Integrated Solutions Unit, which sells
sponsorships across print and new media.
Head of client sales Jane Davies is leaving to join internet start-up
eyeshop.com as managing director and will not be replaced directly.