- The Guardian Weekly has appointed Brann London as its global marketing agency following a four way pitch against Outpost, Burnett Associates and Guy Morgan Associates.
Brann has been retained to build and develop readership loyalty and will concentrate on growing the Guardian Weekly's large subscription base around the globe. Budgets for the business were not disclosed.
The Guardian Weekly, which contains the best of each week's Guardian newspaper, is read by a claimed quarter of a million plus readers in 100 countries. It combines a mix of international news and features complemented by a selection of the best articles from the Washington Post and Le Monde.
Nigel Bicknell, business planning manager at Guardian Newspapers, said: "We felt that Brann London had the fullest understanding of how to develop our brand internationally and came up with original and pertinent work. We are looking forward to working with this dynamic agency".
Starting in the next issue, 21 September, the Guardian Weekly has linked up with the Le Monde Diplomatique to provide an added-value editorial series. Over a two-month period readers will receive three specially prepared English editions of the French monthly title.