Gucci ad featuring 'unhealthily thin' model is pulled

Today's top stories including ASA bans Gucci ad for featuring 'unhealthily thin' model, Coca-Cola updates 'Share a Coke' campaign for karaoke fans, plus Pets at Home's impossibly cute 25th birthday campaign.

Gucci ad featuring 'unhealthily thin' model is pulled

ASA bans Gucci ad for featuring 'unhealthily thin' model

Most read: ASA bans Gucci ad for featuring 'unhealthily thin' model

The ad watchdog has banned an ad by Guccio Gucci, the Italian fashion house that owns the Gucci brand, for featuring a model who looked "unhealthily thin".

The ad featured a woman leaning against a wall wearing a long dress up to her calves. Another image showed a woman sitting on a sofa wearing a skirt showing off her legs.

In its ruling today, the ASA said: "We considered that her torso and arms were quite slender and appeared to be out of proportion with her head and lower body.

"Further, her pose elongated her torso and accentuated her waist so that it appeared to be very small.

"We also considered that her sombre facial expression and dark make up, particularly around her eyes, made her face look gaunt."


John Lewis, Nestlé and Tesco first UK brands to use Pinterest ads

Advertising: John Lewis, Nestlé and Tesco first UK brands to use Pinterest ads

Pinterest has rolled out its Promoted Pins service in the UK, the first country outside of the US where advertising has been introduced into its model.

The photo-sharing platform, which debuted Promoted Pins in the US last year, has launched in the UK with brands including John Lewis, B&Q, Nestlé and Tesco.

Users of Pinterest – known as "Pinners" – grew by 50 per cent last year, with an average of three million Pins saved each day, according to the company.

Pinterest said more than 75 per cent of all Pins saved come from businesses, and so Promoted Pins do not interrupt or distract Pinners.

Also in the news


Coke prints lyrics on cans so consumers can Shazam their karaoke skills

Social: Coke prints lyrics on cans so consumers can Shazam their karaoke skills

If music be the soda of friendship, Coke is on the right lines with the new stage of its 'Share a Coke...' campaign, which is replacing the personal names featured on cans and bottles with song lyrics.

From this month, packaging in the US will feature lines from classic tunes like ‘We Are The Champions’, ‘It’s Getting Hot In Herre’ and ‘You Belong With Me’ - along with nods to Coke campaigns past, such as ‘I’d Like To Buy The World A Coke’ and  ‘Just For The Taste Of It.'

Coke has partnered with mobile app Shazam to offer an interactive aspect to the campaign.

Consumers can use Shazam to scan the lyrics, which then allows them to record a video of them lip-syncing the song in question and share it on social media.

More social news


Pets at Home celebrates 25 years with predictably cute campaign and competition

Marketing: Pets at Home celebrates 25 years with predictably cute campaign and competition

Pets at Home has launched an interactive campaign across social media to celebrate its 25th birthday.

Developed by digital performance marketing agency iProspect Manchester, the concept took two months to execute and involved sister agency Carat Media as well as video production company The Gate.

iProspect sourced a variety of celebrity pets including Instagram stars:

More marketing news


atalie Bell, Manning Gottlieb OMD

My Media Week: Natalie Bell, Manning Gottlieb OMD

In this week's column, Natalie Bell, managing director at Manning Gottlieb OMD, downloads the tech trends fresh from SXSW, attempts to define the indefinable (her agency culture), and downs a Dirty Chai.

More media news

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