Guidelines put lads' mags on high shelf

The Home Office has backed guidelines issued by the publishing industry outlining how lads' mags should be displayed in newsagents.

The guidelines recommend men's titles, which include IPC Media's Nuts and Loaded and Emap's Zoo and FHM, be displayed above eye level and out of reach of children.

The recommendations also apply to women's titles and newspapers with front covers or content that may offend some consumers. If display space is limited, the guidelines suggest offensive covers are part-overlapped by other magazines.

The guidelines also maintain earlier recommendations that pornographic or adult top-shelf titles be displayed out of the reach of children.

They were drawn up by the National Federation of Retail Newsagents in conjunction with publishers.

An Emap spokeswoman said: "We welcome these guidelines and were happy to take part in drawing them up with our industry peers and colleagues. They are, however, not different from how we have recommended retailers handle our titles in the past."

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