- The Guinness Book of Records is making its advertising debut on national TV in time for Christmas with a £500,000 campaign through Triangle.
Two films featuring a funky young schoolboy aim to update the image of the famous book. Two spots -- one 30-second and one 10 second -- show a young boy walking into a bookshop and picking up a copy of the book. As he opens it, his hair stands on end and a raucous dance track fills the shop.
As he turns the pages, images from the book leap out to show the different subjects featured such as The Spice Girls, England footballer Michael Owen, a fierce-looking spider and a Piranha.
The ads break this week on ITV, Channels 4 and 5 and selected satellite channels. They will be aimed at children aged eight to fourteen years old.
The TV campaign will be supported by point-of-sale promotions and the book will also be promoted on the internet, where Guinness Publishing is launching a website this month, which will carry the majority of the records.
Matthew Heath, a director at Triangle, said: "The Guinness book of records has been extremely successful over the past few years and we aim to get children to put it on their Christmas list this year. The book has changed dramatically from what people remember and is much more interesting and interactive."
The national campaign follows a successful regional test in the Midlands before last Christmas.