The company has approached the UK arms of at least three digital agency networks with a brief to create a digital marketing strategy to run across Great Britain, Ireland, Asia, Africa and the US. The review is being run direct out of Guinness's Dublin head office.
Up until now, digital duties for Guinness have been assigned to Diageo roster agencies on a region-by-region basis. The brand is now looking to consolidate its global digital responsibilities into one network.
The winner will work on a broad remit of digital work including web development, advertising and online promotions.
Diageo did not return calls as Campaign went to press.