Guinness "Clear" by AMV BBDO

This glossy Guinness ad pokes fun of cliché beer advertising, from the slow-motion product shots to satisfied drinks reacting with delight.

The spot is part of a global responsible drinking campaign to encourage moderation among fans of the 2019 Six Nations. The message encourages people to slow down and drink water by rebranding tap water as if it is a real product launch. The work was created by Tim Riley and Zak Loney and directed by Tom Kuntz, who is famous for the Old Spice commercial, "The man your man could smell like". 

Credits

Brand
Global marketing manager
Senior brand manager
Creative agency
Creative directors
Copywriter
Art director (interactive)
Agency planner
Agency account team
Agency producer
Media agency
Media planner
Production companies
MJZ
Director
Production company producer
Post-production company
Business affairs
Audio post-production

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE