Guinness "empty chair" by BBDO New York

Guinness has released another tear-jerker of an ad in the US – and it's a respectable addition to the brand's daunting canon. BBDO New York created the spot, which was launched in time for Independence Day. It follows the similarly emotional "friendship" ad, which was released towards the end of 2013 and showed friends playing wheelchair basketball.

Credits

Client
Chief creative officer (worldwide)
Chief creative officer (New York)
Director of integrated production
Group executive producer
Executive music producer
Group behavioural planning director
Group account director
Account manager
Account executive
Production company
Director
Director of photography
Managing director
Line producer
Edit house
Editor
Assistant editor
Sound design
Music house
Sound mixer
Telecine
CO3
Colourist
Visual effects

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