Guinness hunts global digital agency

Diageo is on the hunt for an agency to lead the global online advertising strategy for Guinness.

The Diageo-owned brand has approached the UK arms of at least three digital agency networks, with a brief to create a digital marketing strategy to run across Great Britain, Ireland, Asia, Africa and the US. The review is being run direct out of Guinness' Dublin office.

Guinness' digital duties have been assigned to Diageo roster agencies on a region-by-region basis, but the brand is now looking to consolidate its global digital responsibilities into one network. The winner will work on a broad remit of digital work including web development, advertising and online promotions.

Diageo did not return calls as Campaign went to press.