Guinness "#LooksLikeGuinness" by AMV BBDO

If you were pining for the pub, and more specifically for a pint of Guinness, the brand's ad offers a dose of nostalgia and a taste of freedom to mark the reopening of pubs.

Set to the classic song Always on My Mind, it features the visual motif of a pint of Guinness – black liquid topped with a head of creamy white foam – represented in several clever combinations including a fluffy white cat perched atop a black rain barrel, frothy waves crashing into a smoky bollard and seagulls standing on a black chimney breast. The latest Diageo campaign follows a £30m support pledge from Guinness to UK pub and hospitality businesses during the past year through its Raising the Bar programme.

The work was created by Jack Watts and James Cambridge, and directed by Chris Balmond through Outsider. The media agency is PHD.


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