Guinness "Never settle" by We Are Social Sport

Guinness celebrates the Women's Six Nations with a digital campaign aiming to improve visibility of the tournament.

The ad reveals that "women are seen in 6% of sports media coverage", prompting the tagline: "never settle". The campaign also includes images highlighting the efforts of Siobhan Cattigan, Emma Wassell and Helen Nelson both on and off the pitch. It was created by Yousif Elterefi and Polly Norket.

Last February, Guinness launched a "love letter" to the Six Nations.