Guinness "Sapeurs" by Abbott Mead Vickers BBDO

Guinness’ latest TV ad stars members of a Congolese fashion cult called Sapeurs. Abbott Mead Vickers BBDO created the spot, which tells the story of the society of men from Brazzaville (the capital of the Republic of the Congo) who, after finishing their day jobs as labourers and factory workers, gather dressed in stylish attire. The ad shows the transformation Sapeurs make from hard-grafting labourer to dandy while a voiceover says: "In life, you cannot always choose what you do, but you can always choose who you are." The work was written by Nicholas Hulley, art directed by Nadja Lossgott and directed by Nicolai Fuglsig through MJZ.

Credits

Brand
Creative agency
Creative director
Copywriter
Art director
Senior producer
Media agency
Media planners
Production company
MJZ
Director
Production company producer
MJZ
Post-production company
Audio post-production
Offline editing company
Exposure
TV
VoD
Music production companies
Music supervisors

Featured in this story

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE