Guinness snares two Gold Pencils

The Guinness ’surfer’ commercial by Abbott Mead Vickers BBDO has scooped an unprecedented two Gold Pencils at this year’s D&AD awards.

The Guinness ’surfer’ commercial by Abbott Mead Vickers BBDO has

scooped an unprecedented two Gold Pencils at this year’s D&AD

awards.



It is the first time in D&AD’s 38-year history that a single spot has

won two Golds. ’Surfer’ - directed by Jonathan Glazer through Academy -

won the top accolade in the direction and TV commercials categories, as

well as picking up Silvers for cinema commercial and special

effects.



Another Guinness commercial, ’bet on black,’ won a Silver for use of

music. AMV’s TV idents for Guinness also won a Silver.



Guinness’s domination of D&AD continued in the print advertising

section, with a Silver for the Guinness Ice poster campaign. It was the

only nomination to receive an award in the poster category.



TBWA’s ’mental wealth’ spot for Sony PlayStation won a Silver in the

special effects category. The same agency and client won a second Silver

for TV sponsorship credits. Saatchi & Saatchi London won a Silver in the

mixed-media category for its Army work



The president’s award was given by Larry Barker to Tim Delaney, the

creative director of Leagas Delaney.



Two other Gold Pencils were awarded at Olympia last night. Chris

Cunningham, of RSA’s Black Dog Films, won for his direction of Bjork’s

All is Full of Love pop promo - the first time that a promo has been

deemed worthy of a Gold Pencil. Apple Computers picked up a Gold in

design for the second year running.



This year’s presence of US advertising was limited to Fallon’s Jukka

Brothers work for MTV which won a Silver; Saatchis’ Wellington’s work

for the New Zealand Symphony Orchestra won a Silver for typography.



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