Guinness "surge" by Abbott Mead Vickers BBDO

Guinness’ new TV ad features footage of Tahiti’s giant waves to draw comparisons to a pint of the black stuff being poured. It was created by Abbott Mead Vickers BBDO, which teamed up with the surf photographer Brian Bielmann. The 20-second spot shows a wave breaking from underneath the water, which resembles a pint of Guinness being poured, and ends with the line: "Created like no other." It was written Nicholas Hulley, art directed by Nadja Lossgott and directed by Scott Mortensen and Daren Crawford through AMV Lab.


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