Guinness "The Compton cowboys" by AMV BBDO

Guinness' latest ad unearths a true story that might seem unbelievable: real cowboys roaming the streets of central Los Angeles on horses.

The juxtaposition of gritty Compton natives defying gang violence with tender horse rescues captures attention without venturing into melodrama. It is the latest instalment in the Diageo brand’s "Made of more" series, which might be best known for introducing the Sapeurs, a Congolese men’s fashion society.

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