Guinness "The purse" by AMV BBDO

Guinness' latest rugby ad tells the true story of two Welsh brothers who honour the wishes of their late mother by using their inheritance to follow the Welsh national team during the Six Nations.

David and Gareth Reese travel around Europe, carrying their mum’s Welsh dragon-branded purse as a beer kitty. Unlike previous rugby ads from the brand, the tale shifts focus from the players to the fans. Guinness is a sponsor of the Six Nations.  

Credits

Brand
Head of beer, Diageo Europe
Head of Guinness Stout Europe, Diageo
Creative agency
Creative directors
Creative
Agency planners
Agency account managers
Media agency
Production company
Director
Executive producer
Producer
Director of photography
Edit house
Edit producer
Post-production
Post-production producer
Sound designer
Sound house
Music supervisor
Music company

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