GWR Live Conference and Teambuild uses record breaking challenges tailored to the individual business with a group ‘mass participation’ record.
The package could include counting money or stacking dice, and will be judged by the same strict rules governing record breaking by official Guinness World Records judges.
Agency MEC and the Experian-owned data management specialist QAS took part in pilots of the package in 2010.
The GWR Live package will be operated by Fern Holland who joins Guinness World Records from Motivaction.
Guinness World Records is still finalising plans for a UK events agency to partner with to organise its live events.
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