Guinness World Records launches new employee experience

United Biscuits has signed up to Guinness World Records' new Employee Engagement experience, which can be used for staff training, team building and corporate hospitality.

United Biscuits has signed up to Guinness World Records' new employee experience
United Biscuits has signed up to Guinness World Records' new employee experience

The Guinness World Records (GWR) new Employee Engagement experience aims to replace the commonly used role-play-based scenarios with the once-in-a-lifetime opportunity to take part in an official and achievable record-breaking attempt.

Various formats for the new GWR service were trialled last year with businesses including P&G and Domestic & General.

Earlier this month, the United Biscuits UK sales team was the first to benefit from the new product and managed to topple 5,381 books, which they had arranged in a formation spelling ‘UBelieve’, achieving the Guinness World Records title for 'Most books toppled in a domino fashion'.

The GWR Employee Engagement bespoke package includes a dedicated event management team that research, devise and execute a record-breaking event that is aligned with what the company wishes to communicate to employees. The package is offered as a complete solution from brief to execution.

Mark Winter, sales director at United Biscuits UK and Ireland, said: "At United Biscuits we take great pride in our team spirit and the day provided an opportunity to strengthen this through a bespoke challenge, tailored to our focus on achieving even bigger and better things within the UK sales team this year. To have broken the world record is a fantastic achievement for the team, and was a fun way to kick-off the year while setting our stall out for a successful 2015."

More: Cool brand offices: Guinness World Records

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