Gumtree "The neighbourhood's good" by Fold7

We have more in common with our neighbours than we might think.

So that means people can sell or find what they need in their very own community, according to Gumtree. This ad by Fold7 focuses on Gumtree’s strength as a local, community-focused brand. It shows a woman leaving the house, as a voiceover observes that while we never choose our neighbours and might feel we live worlds away, we can be more closely connected because "one neighbour’s stuff another might need". The work was written by Chris Bennett, art directed by David O’Brien and directed by Max Fisher through Outsider. 

Credits

Brand
Interim marketing director
Senior brand manager
Agency
Creative director
Copywriter
Art director
Agency producer
Strategist
Account director
Senior account manager
Production company
Director
Producer
Post production
MPC

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