Gunpowder Golf Shot extends European Tour campaign

Golf's European Tour has launched the latest video in its 'Every Shot Imaginable' online campaign, which shows pro golfers tackling near-impossible shots.

'The Gunpowder Golf Shot' is the third in the series, created by Saatchi & Saatchi, after 'Clay Pigeon' and '200 Yard Shot Gong'.

The professional golfers Pablo Larrazabal, Jeev Milkha Singh, Stephen Gallacher and Gregory Bourdy are seen on a cliff-top defending Fort George in Scotland.

They were tasked with hitting a golf ball from the top of the cliff directly into a barrellful of "gunpowder" placed in a fishing boat 135 yards out to sea.

Saatchi & Saatchi is seeding the content through social media platforms to target both broad and core audiences.

The executive creative directors were Paul Silburn and Kate Stanners. Tim Hearn was the copywriter and Phil Clarke was the art director. Motion Picture House/European Tour Productions was the production company and the campaign was directed by Ed Sayers.

Paul Silburn, creative partner at Saatchi & Saatchi said: "The way the players respond to the challenges and reveal the humour and friendship that exists on the tour is what helps make these films so enjoyable to watch. This challenge was probably the toughest yet especially once the Scottish summer weather put in an appearance."

The 'Every Shot Imaginable' campaign launched last year and has now had over six million views on its YouTube channel.