GWR unveils radio sales house under Opus moniker

GWR has announced details of its sales house, which will launch on 1 January.

GWR has announced details of its sales house, which will launch on

1 January.

Opus, as the operation will be called, will be headed by the managing

director, Duncan George, who is currently GWR’s national sales


The sales house will sell advertising for all of GWR’s 40 radio

stations, with the exception of Classic FM, which is sold separately by

a team that has also been beefed up this week by the sales director,

Giles Howard.

The stations sold by Opus were previously represented by the

Capital-owned Media Sales & Marketing, which announced its disbandment

as a result of the possible merger between Capital and Virgin.

Peter Charlton, the national sales controller of GWR, will be the sales

controller of Opus, and will be responsible for four teams - two agency

teams, a client team and a sponsorship team - each comprising eight


Rupert Garrett, who joins from BBJ Media Services, Kerry Wilkinson,

Steve Cray and Dominic Barker, will be the group heads of each team,


George said: ’Clients just want it to be easier to trade in radio. It

would have been more efficient and cost-effective to have one team

selling across GWR’s stations and Classic, but our customers all wanted

us to operate through two separate teams.’

Meanwhile, Howard has revamped the sales department at Classic, creating

at least ten new jobs, including two senior management positions. The

main thrust of the overhaul will be to merge client sales teams with

agency sales teams to create three new teams, each containing three

agency sales executives, two client sales executives and two sales

planners. Each team will be headed by the newly created senior post of

sales manager. One of the sales manager positions will be taken up

internally by Gerry Boniface, a senior agency executive.

The other two are up for grabs.


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