The Gym "So I can" by Who Wot Why

Budget chain The Gym's debut TV campaign stands out from the deluge of fitness advertising in January by revealing just how many motivations might exist for getting in shape this year.

The ad, the first for the brand by Who Wot Why, features a wide range of The Gym users and their reasons for working out – from "vex my ex" to the more memorable "see my willy". It was directed by Sean Thompson through Dark Energy. 

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