Gymbox "Anything goes" by BMB

Gymbox is celebrating the return of gym goers with a high-intensity campaign.

Launched to coincide with the reopening of gyms on 12 April, the work hails gyms as a place "where ballerinas come to box" and "the powerlifters come to pole dance".

A third ad reads: "Thanks Joe Wicks but we’re back and we’ll take it from here" – a nod to the personal trainer’s efforts to keep Britain fit during the pandemic. The work was created by Ben Lambert and Alex Mawby.