Gymbox "Anything goes" by BMB

London-based fitness chain Gymbox has launched an out-of-home and social media campaign, created by BMB.

The playful posters celebrate the fact that the brand is making gym life less predictable, more unusual and more fun, with headlines reading like snippets of conversation that would sound out of place anywhere except Gymbox.

The work runs across gym sites, social media and OOH in London throughout the year. The creative team were Will Marsden and Jordan Down.