Gymshark "United we sweat" by Ultra Brand Studio

Gymshark has unveiled its first international campaign, created by Ultra Brand Studio.

Drawing on the premise that fitness should be inclusive, the campaign features athletes such as boxer Francis Ngannou telling their personal stories about discipline and growth.

The work, which includes a 60-second film, spans a range of channels globally, including Facebook, Instagram, TikTok and Snapchat, along with TV spots for on-demand outlets.