Allen joins GyroHSR from BBDO/Proximity Worldwide, where he has worked as global head of planning for the past three years. While at BBDO/Proximity Worldwide, Allen was instrumental in developing some of the agency’s largest international clients, such as GE, Bayer and Allianz.
Prior to joining BBDO/Proximity Worldwide, Allen set up his own agency in 2000, Wild Onion, which then merged with independent shop Cramm Francis Woolf.
Allen’s move to GyroHSR signals a major investment by the agency across planning and creative, to support its growing number of global clients.
In February, FedEx, the global courier service, appointed GyroHSR to handle its pan-European integrated account. The previous month, the agency had been handed the consolidated global advertising and media account for Heathrow Express.