GyroHSR launches data services arm

LONDON - Integrated agency GyroHSR has partnered with data-marketing specialist Blueberry Wave, to launch a data practice branded Gyro Wave.

The move follows client research conducted by GyroHSR, which showed there was an increasing need for agencies to enable more effective use of customer and prospect data in line with marketing strategies.

Services offered by Gyro Wave include data planning, technical design and database hosting.

Richard Mabbott, head of strategic planning at GyroHSR said: "From a market perspective, we are seeing an increasingly data-centric future, and we want to be in the strongest possible position to capitalise on this for our clients."