H&M "A magical holiday" by Forsman & Bodenfors

H&M's new holiday ad is a modern-day fairy tale starring Nicki Minaj, Jesse Williams and John Turturro.

But rather than a magical forest, the story is set in the suburbs with contemporary interpretations of fairy tale creatures. The campaign will air in 67 markets worldwide. It was created by Karin Frisell, Anna Qvennerstedt and Johan Holmström at Forsman & Bodenfors and directed by Johan Renck through Rockson. 

H&M’s 2016 Christmas ad was directed by Wes Anderson and created by Adam & Eve/DDB, the agency that was also behind the brand’s karaoke spot starring Naomi Campbell earlier this year.