H&M launches free fashion app

H&M has launched its first iPhone app today, which gives users to access news and information about the brand, as well as exclusive promotional deals.

H&M: iPhone app
H&M: iPhone app

The app, created by mobile agency Mobiento and digital studio Ustwo, features a home screen designed to look like a 3D fashion gallery.

Users are able to scroll through to watch fashion videos and view images of the garments used in H&M's various campaigns.

There is a 'wishlist' function that allows users to save their favourite garments, which they can then choose to share with friends via Facebook or email.

It also features a store locator, with the added function of letting the user know what garments are available to purchase from it on any given day.

H&M, which has 168 high-street stores in the UK, is due to open its first online store on 16 September.

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