H&M leads top ten most-shared Beckham ads on the social web

Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.

H&M leads top ten most-shared Beckham ads on the social web

Ads for the fashion retailer, featured three times in the top 10 chart, were shared 1.2 million times, and soaked up 53% of the shares from the top 10.

In second place, Pepsi racked up 737,606 (32%) shares from Becks across two ads in the chart, whilst adidas, featured three times, managed just 194,872 shares (8%).

Burger King and Samsung are the only other brands to feature in the 10 most-shared Beckham ads, with 85,497 and 65,556 shares, respectively.

The most-shared ad is Beckham's most recent ad installment for H&M. Directed by Guy Ritchie, the ad sees Beckham running through streets and gardens, gradually losing clothes as he goes. He ends in only his boxer shorts.

Only five of the ads focus on Beckham's skills as a footballer.

The chart, compiled by Unruly, ranks ads by the number of times they have been shared across Facebook, Twitter and the blogosphere.

1. H&M "spring 2013" by Marc Atlan Design

908,611 shares all time shares this week

All time: 908,611 shares


2. Pepsi "3 balls into a trash can" by TBWA/Chiat Day LA

680,333 shares all time


3. H&M "who's an amateur?" created in-house

191,168 shares all time


4. H&M "Super Bowl commercial with David Beckham" by Mother

126,626 shares all time


5. Adidas "all in" by H&K Strategies/10Group

93,501 shares all time shares


6. Burger King "David Beckham"

85,497 shares all time shares


7. Samsung "Beckham plays Beethoven" by Cheil

65,556 shares all time shares


8. Pepsi "medieval fight"

57,273 shares all time shares


9. adidas "#takethestage photobooth"

52,916 shares all time shares


10. adidas "jose+10 adidas commercial 1& 2 (complete)"

48,455 shares all time shares


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