H&M "Road trip teaser" by Adam & Eve/DDB

H&M has rolled out a teaser film before the launch of its full ad starring David Beckham and Kevin Hart, which goes live on 26 September.

The teaser features the duo taking a road trip and wearing identical clothes from the Modern Essentials range. It was filmed near Los Angeles in May.

The new campaign was revealed by Beckham via Instagram when the ex-footballer shared a behind-the-scenes photo from the shoot.