H&M "The road trip" by Adam & Eve/DDB

David Beckham and Kevin Hart are driving to Las Vegas to pitch I, Beckham the musical, in the latest spot for H&M.

The full five-minute ad has been released a week after the retailer unveiled a teaser trailer to ramp up interest in the campaign and capitalise on Beckham's public appeal.

The ad features adland's newest comedy duo wearing identical outfits from H&M's Modern Essentials collection as they cavort through the US, getting into scrapes and generally causing mischief.

The concept began in 2015 when Hart stayed at Beckham’s New York apartment to prepare, method-actor-style, for the lead role in the movie version of I, Beckham.

Credits

Head of marketing creative, H&M
Head of marketing, H&M
Project manager, H&M
Chief creative officer
Executive creative directors
Copywriter
Art director
Agency producer
Account director
Production companies

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