Ice-cream brand Häagen-Dazs is hosting a pop-up experience combining ice cream and cocktails.
The "Häagen-Bar" is part of the brand's "Love the mix" campaign, which celebrates mixing the unexpected.
Häagen-Dazs has teamed up with mixologists to promote its new cocktail-inspired flavours, Lime Mojito Sorbet and Piña Colada ice cream.
Parisian bartender Anne-Lise will deliver serves incorporating the new cocktail range, while also running competitions and cocktail masterclass sessions.
The pop-up is currently scheduled to appear in France and Spain.
The concept for "Love the mix '' was devised by advertising agency Forsman and Bodenfors, with the "Häagen-Bar" brand experience, PR and social campaign created and delivered by Space.
Social media assets are a combination of packs of Häagen-Dazs, stills of mixologists and the local "Häagen-Bar" venues. Tailored for Facebook and Instagram feeds and stories, the ads aim to drive footfall and participation at the events.
Alice Hodgson, global assistant brand manager, equity & shops at Häagen-Dazs, said: "To celebrate the release of our new cocktail flavours, we wanted to give people something to celebrate with. The powerful campaign of 'Love the mix' from Forsman & Bodenfors has been brought to life by Space through the 'Häagen-Bar'. The assets and our wonderful mixologists have all come together to help start the ultimate party of this Summer. The 'Häagen-Bar' is open."