Habito "Hell or Habito 2019" by Uncommon Creative Studio

Online mortgage broker Habito continues its "Hell or Habito" campaign dramatising the plight of UK mortgage holders and would-be homeowners.

A man suffers such extreme anxiety that he nearly drowns in his own sweat, before rabid piranhas attack him. A woman succumbs to grotesque tentacles that emerge from the stacks of remortgage paperwork. But both are saved by Habito, the fee- and jargon-free service that delivers the characters to heaven. The TV spots are accompanied by more posters by Californian artist Jimbo Phillips, whose bold graphics accompany long copy that emphasises the hellish ordeal of finding a mortgage.

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