Habito's TV ad is a gust of fresh air in the dry finance category.
Following the brand's bold graphic posters, this animated spot by Uncommon again focuses on the hellish process of getting a mortgage. After an unsuspecting protagonist starts an application, the situation takes a sinister turn as hundreds of hands clamber over him, grabbing his wallet, ripping out his gold tooth and eventually stealing his soul. His salvation only comes when he pulls up the Habito website. The ad is set to the track Machine Gun by Dutch band Noisia. It was created by Nina Beyers and Tom Espezel and directed by Andy Baker through Strange Beast.