Habito "The climb" by Uncommon Creative Studio

Online mortgage broker Habito continues its acid-induced cartoon series to highlight the perils of house hunting.

The ad begins with a would-be buyer in an open viewing of a house, but quickly escalates as the potential homeowner is chased down by werewolves, who rip off his skin as he attempts to flee to his "dream home".

This is the sixth installment of the brand’s "Hell or Habito" series since it launched in 2018 and will run across TV and video-on-demand. It was directed by Andy Baker through Hornet, while media is handled by Goodsuff.

Last year, Habito unveiled a series of NSFW illustrations to soothe mortgage stress.


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