Hachette Filipacchi axes George magazine

- Hachette Filipacchi Magazines has pulled the plug on George, the general-interest political magazine founded by the late John F. Kennedy Jr in 1995.

- Hachette Filipacchi Magazines has pulled the plug on George, the general-interest political magazine founded by the late John F. Kennedy Jr in 1995.

The publisher opted to continue with the title following Kennedy's death in a plane crash in 1999, in the hope that public sympathy and the impending US presidential election would produce a boost in circulation.

Circulation stood at a relatively respectable 461,123 in June, however advertisers failed to rally behind George last year and a disastrous slip in ad revenue in November, combined with a gloomy economic outlook, sealed the magazine's fate.

Hachette president and CEO Jack Kliger said: "In the past month all the indicators got much worse."

Hachette reduced George's frequency to 10 issues per year in a bid to save cash. However, this change made it even more difficult for the title to keep up to speed with the fast moving world of US politics.

In a glaring indication of this weakness, it was forced to publish its current December / January issue without knowing the final result of the US presidential election.



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