Hachette set for Crime Confidential launch

Hachette Filipacchi UK is launching a fortnightly, real-life crime title in the hope of creating a sub-sector in the women's weekly market.

The magazine, which will be called Crime Confidential, will sit alongside weeklies such as IPC Media's Chat and Pick Me Up and H Bauer's Take a Break.

Launching on 25 October, the magazine will target a broad cross-section of female readers aged 20 to 44.

Hachette is not planning to use any above-the-line advertising to promote Crime Confidential.

Instead, it will publicise the launch with PR, retail and cross-promotions with other Hachette titles, including B, Inside Soap and All About Soap.

This is Hachette's second launch in as many months and is part of chairman Kevin Hand's commitment to extending the publisher's portfolio of UK magazines.

In 2002, soon after Hachette established its UK operation, Hand said he wanted to make the company the third- or fourth-largest publisher in the UK through launches and acquisitions.

Last month, it introduced a monthly health and wellbeing title, Psychologies, backed by a £3.5 million ad campaign by VCCP. The magazine, which is already established in France, is aiming for a UK circulation of 100,000 copies.

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