Haig Club "welcome" by Adam & Eve/DDB

David Beckham is part of a gang of friends who love to celebrate by toasting a glass of whisky in beautiful locales in a new campaign for Haig Club. The spot is a collaboration between Adam & Eve/DDB and Guy Ritchie, who has directed films including Snatch and Lock, Stock And Two Smoking Barrels and makes a cameo in the ad as a fisherman. The focus on toasting – rather than drinking – is believed to be a concession to Beckham, who is known for clean living in terms of alcohol. The work was created by
Shay Reading and Frank Ginger, and directed by Ritchie through Independent and Reset.

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