- Bruce Haines, the Leagas Delaney chairman, is set to become the next president of the IPA, the agency trade body.
He was formally adopted as the presidential candidate by the IPA council this week and, if elected, will succeed Rupert Howell, the HHCCL & Partners chairman, when his two year term of office ends in April.
Noted for his combination of charm and an astute business brain, Haines has been given much of the credit for transforming a foundering Leagas Delaney into one of the UK's most well-regarded agencies during two stints there.
Haines will complete a new senior front-line at the IPA, which is currently seeking a replacement for Nick Phillips, its director-general, who retires next summer.
Haines joined the industry in 1972 as a graduate trainee, serving his apprenticeship at the former Kirkwoods, Garland Compton and Maisey Mukerjee Russell agencies. He later joined Young & Rubicam and worked as account director on its UDV business.
In 1983 he moved to Abbott Mead Vickers BBDO as client services director and three years later, when AMV bought a majority share in Leagas Delaney, he was given the task of turning around the then troubled agency.
He surprisingly quit the agency in 1992 to become chief executive of the then Saatchi & Saatchi owned KHBB only to return to Leagas Delaney two years later.
He recently swapped the chief executive's role for the chairmanship.
Howell, one of the UK's most high-profile agency chiefs, will be seen as a tough act to follow at the IPA where he has been an enthusiastic public defender of the industry.