Score (self-awarded): 7
Number of staff: 250
New business / billings: c. £8m for full year billings
Summary of the year so far: "We’ve seen significant and immediate impact following the launch last year of FULCRM our innovative new approach to CRM which combines intelligent strategy, exciting creativity and big data to create fabulous total consumer experiences. We’ve expanded our existing Dove Deo relationship to become digital AOR for all categories, won global CRM and digital AOR for Simple, and added Caffe Nero and Stonegate Pubs to our roster. We’ve restructured and modernised our London and Cirencester agencies and made some exciting hires, including Ben Silcox as Head of Data Analytics and Technology, Julia Seeliger as Social Media Director and Peter Sells as Head of Mobile. Our client work has excelled, our latest easyJet campaign receiving a glowing review on econsultancy alongside generating a 16.3% sales uplift. Pets at Home reached its one millionth member just 9 months after we created the loyalty programme whilst Volvo and Subway continue to pick up awards."
Awards won so far in 2013: "So far this year we have been recognised for our CRM work across a number of channels. At The Loyalty Awards our innovative CRM work for Subway where members can group points together with friends picked up Best Food Loyalty Programme and shortlisted in another category, whilst the CRM programme we’ve created for Pets at Home just nine months ago was shortlisted in three categories. We also picked up Bronze in the Automotive & Consumer Durables category at the IPM awards for our multichannel launch of the Volvo V40, whilst we won the Nestle International Marketing Awards' CRM category for the second year in a row for our integrated work for Nescafe Dolce Gusto."CAM AUTOFEED HTSR13