Half-Term Reports 2013: Mother

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Mother view the first six months of their year.

  • IKEA Mandy.jpg

    IKEA Mandy.jpg

  • Dylan Williams Duke of Kent.jpg

    Dylan Williams Duke of Kent.jpg

  • Green & Blacks - The Rich One.jpg

    Green & Blacks - The Rich One.jpg


Score (self-awarded): 8

Number of staff: 220 London; 153 NYC; 50 Buenos Aires

New business / billings: Not provided

Summary of the year so far: We’re winning globally but staying true to our roots. We kicked off the year strong with a big win from Halfords, who have turned out to be a brilliant client. We’re seeing organic new business growth from our clients – green shoots of the recovery? - and won huge with the Jacobs Coffee global account. Jacobs is one of Mondelez International’s $billion brands and is the leading coffee in 25 markets. With new MD Sara Tate at the helm, we appointed a new Global Creative Partner, Carlos Bayala, and Mother New York and Madre in Buenos Aires are growing fast and are integral to the future as we continue to grow our international footprint. Lots of creative highs, and in true Mother style we’re keeping our edge sharp on projects of our own devising: the popular above the line work for Ikea continues to make waves, "Playing With My Friends" is on repeat on everyone’s kids’ iPads. "Living Together" and "Gnomes" are also doing well. We’ve made some spots we’re really proud of for Stella Artois, not least "Quest", and Wim Wenders’ "Simple Life" for Stella Artois Cidre. Other top creative includes: Halfords "Tour de Britain"; Pot Noodle – "WAG in Drag"; Green & Blacks – "This is Not a Chocolate Bar"; PG Tips – "Wooly Actors Guild"; Race for Life – "Cancer Slam"; Beck’s Sapphire – "Serenade".In the fine tradition of our homespun projects, Mother’s "Uncarriable Carrier Bags #2" was a big PR hit for us and "Ministry of Letters", a reading app for kids, won Gold at the One Show. Elton John came in to create the brand for his Aids Foundation’s "Love is in My Blood" campaign and we designed the global women’s brand "Chime for Change" with Gucci. The design and digital teams also created "Key to Freedom" with Phillip Green and Topshop and we led the digital charge with Tech City and Mother at the Trampery. Which made us some royal friends. Fnar. We remain fiercely independent.

Awards won so far in 2013: Cannes – Gold x 1, Silver x 1, Shortlist x 2; One Show – Gold x 1, 2x Merit; BTAA – Gold x 2, Silver x 2; Andy’s – Bronze x 1



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