Half-Term Reports 2013: Rainey Kelly Campbell Roalfe/Y&R

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Rainey Kelly Campbell Roalfe/Y&R view the first six months of their year.

Score (self-awarded): 7

Number of staff: Not provided

New business / billings: Not provided

Summary of the year so far: 2013 got off to a flyer with the launch of the new Virgin Atlantic brand campaign ‘Flying in the face of ordinary’, and the pace was set for the year. We launched a programme of content for the BBC, including trails for The White Queen and the new series of The Voice, not to mention creating their first ever brand ad, BBC Innovation. We’ve helped new clients Holland and Barrett re define their brand purpose, launching ‘the good life’ across their stores nationwide and we’ve helped save beer, working with the global brewers to launch the ‘Let There Be Beer’ brand, which included a full integrated advertising launch, Channel 4 programming, social platforms and a government lobbying initiative. For M&S food we’ve created a new brand campaign, ‘Make today delicious’, and for Fashion the ‘Perfectly’ summer campaign. Watch this space for the new Autumn/Winter work….and M&S Christmas! We’ve welcomed some brilliant new talent, with the appointment of Alix Pennycuick as Head of Creative Technology and Mick Mahoney, our much anticipated new ECD.

Awards won so far in 2013: We’ve won 14 creative awards ranging from D&AD for Virgin Atlantic ‘Flying in the Face of Ordinary’, One Show for BBC ‘Stadium UK’ and British Arrows for Land Rover ‘Dry Cleaners’ . We picked up a marketing society effectiveness award for our Fire Safety Campaign ‘when you change your clocks, test your smoke alarm’, and are relishing the challenge of being on the GPS roster. Roll on the next 6 months.



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