Half Term Reports 2014: 101 London

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how 101 London view the first six months of their year.

  • Wagamama by 101 London

    Wagamama by 101 London

  • Innocent by 101 London

    Innocent by 101 London

  • Scottish Widows by 101 London

    Scottish Widows by 101 London


Score (self-awarded): 8

Number of staff: 42

New business / billings: £6.3 million

Summary of the year so far: "Another year of growth, commercially and creatively, as we go about building a different kind of advertising agency, as evidenced by the quality of our client wins, outputs and people and our shortlisting for a National Business Award.

Already in 2014 we've added new business from the likes of Game, Wagamama, Häagen-Dazs and most recently Tango, as well as picking up further assignments from our existing client base (most notably Sainsbury’s and SABMiller).

Determined to solve business problems, and not just answer comms briefs, we've repositioned Scottish Widows as a brand for today, not a distant tomorrow; used placemats ingeniously to change what we eat at Wagamama; created an integrated Chain of (Not) Good for innocent; heroed the lovingly crafted Kettle chip in print; and spent £250,000 to demonstrate what Avios is all about. Not to mention launching Paul Weller’s ‘Real Stars Are Rare’ fashion label and a second year of Art Everywhere.

We're quietly building to our strongest year yet."

Awards won so far in 2010


Pick of the Year

The Lego Movie and ad

Turkey of the Year

Not supplied