Half Term Reports 2014: Bray Leino

Summary of the year so far: "New business, new campaigns, digital launches and international expansion.

We started this year by winning a highly competitive pitch for English Heritage’s direct marketing business; and we’re now at full tilt on delivery of their new member acquisition strategy.

We also won and launched a new mobile app for Post Office’s Travel Money service. This is one of the first big public sector projects we’ve won through our inclusion on both the CCS digital and direct marketing lots. While progress with the CCS has been frustrating at times, we’re optimistic about the next six months. 

We’ve also delivered new TV campaigns and digital projects for Clients including Freederm, Smokefree and Iglu, among others and the size and scale of some of the recent new business opportunities received, particularly in B2B, has kept us busy.

Through our new office in Singapore, we’ve become a gateway for our Clients to reach the far east, while our B2B team have been busy in Rio, helping BP/Castrol leverage their sponsorship of the FIFA World Cup.

‘Post-recession’ is a term we’re cautious about using, especially while many businesses continue to feel the pinch. But in certain sectors Clients are taking the brakes off - and launching and supporting new products."

Awards won so far in 2014: 

Roses Creative Awards

Gold, Best Consumer Goods ad, for Krispy Kreme, ‘Nessie’ poster

Gold, Best TV Ad under 21 seconds trophy for Windsetlers

Gold, Best Outdoor Campaign for St Austell Brewery

Silver, Best 4,6 Sheet Poster for St Austell Brewery

Bronze, Best 48/96 Sheet Poster for Krispy Kreme

Institute of Promotional Marketing Awards

Gold, Best Digital Campaign for Freederm

IPA Awards

Gold for CPD

OTC Marketing Awards

GOLD - Best New Packaging Design, Hedrin

IPA Women of Tomorrow

Kathryn Ellis, Senior Planner for strategy

Pick of the Year: 

Ikea, "beds" by Mother

Turkey of the Year: 

Colgate, "cavity free future"