Half Term Reports 2014: Carat

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Carat view the first six months of their year.

  • Kelloggs Krave by Carat

    Kelloggs Krave by Carat

  • Lurpak by Carat

    Lurpak by Carat

  • Phillips with the Telegraph by Carat

    Phillips with the Telegraph by Carat


Score (self-awarded): 7 

Number of staff: 625

New business / billings: Not Supplied 

Summary of the year so far: "2014 has been about people, people, people. Without happy, engaged and energised staff none of the below would be possible.  

Nowhere can this be felt more keenly than in new business. Wins include Mastercard, Microsoft, DWP, Pizza Hut, Wickes and Piaggio. 

Many of these are the fruit of our collaboration with Dentsu Aegis Network stable-mates such as iProspect, Isobar and D2D. Our single P&L allows us to quickly draw on expertise and experience from anywhere in the building or network.

Our focus on people has been particularly prevalent in driving talent strategy; hiring and retaining. We held two Discover Media Days, inviting 15 year olds into the agency to experience media first-hand, hear talks from Adidas and Facebook and answer a working brief. 

We were included in the Sunday Times Top 100 companies (2nd year running) and grabbed a Silver Investors in People accreditation due to initiatives like Phone Hotel, where staff can leave their phone while on holiday. Our theatre group the Carat Players put on their 4th sell-out show. 

There were also senior management promotions; Matthew Hook became Managing Director, Dan Hagen became Chief Strategy Officer; Matt Landeman, Head of Client Services and Matthew Knight, Head of Innovation."

Awards won so far in 2014: 

IPA Women of Tomorrow

Felicity Long

Clear Channel Awards

Highly Commended, Best Multi-Media Campaign for Scrabble

Media Tel Connected Consumer Awards

Most Connected Agency

Best Innovation for Very & Big Brother

Grand Prix for Very & Big Brother

The Drum Marketing Awards

Marketing Agency of the Year

Media Planning and Buying Strategy of the Year for Very & Big Brother

Hollis Sponsorship Awards

Brand Sponsorship, Under £750k for Very & Big Brother

Special Award for Best Low Budget Sponsorship for Vauxhall and STV: Scotland vs England

Print & Radio Sponsorship for Bell’s World’s Largest Pub Quiz

Sponsorship Innovation Award for Very & Big Brother

Outstanding Contribution to Media Sponsorship for Dave Peters

Creative Circle Awards

Best Social Networking for "tweet when u eat"

Food and Beverage Awards

Charitable Causes for Kellogg’s, "give a child a breakfast"

Social Media/Social Business for "tweet when u eat"

MOMA Awards

Most Innovative Use of Mobile for Guinness app

Brand Republic Digital Awards

Digital for Very & Big Brother

Pick of the Year: 

Beats by Dre, "the game before the game" by R/GA

Turkey of the Year: 

American Apparel, "back to school."