Half Term Reports 2014: CHI & Partners

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how CHI & Partners view the first six months of their year.

  • Big Yellow Storage by CHI & Partners

    Big Yellow Storage by CHI & Partners

  • Lexus by CHI & Partners

    Lexus by CHI & Partners

  • The Princes Trust by CHI & Partners

    The Princes Trust by CHI & Partners


Score (self-awarded): 8

Number of staff: 294

New business / billings: £227 Million

Summary of the year so far: "A very strong start. We’re continuing to grow, both locally and globally. Our huge Telus win means we’re opening new offices in Canada – our 19th country – and we’ve been listed in the Sunday Times’ International Track 200 as the UK’s fastest-growing ad agency internationally. A 100% pitch conversion rate. £227million in added billings, including fighting off stiff competition to retain Argos – a particular point of pride. We’re investing in talent, with a new Head Of Design, award-winning Creative Directors and senior Business Directors joining us to help realize our vision for the future. Creatively awarded integrated global campaigns for Samsung, Vertu and Lexus, with the Lexus ‘Strobe’ TV spot going viral and reaching over 156 million people around the world. Great, innovative new work for Big Yellow, Prince’s Trust, Green Flag, Find My Past and Carphone Warehouse. And much more to come, with exciting new campaigns on the horizon for Lexus, Argos and Talk Talk before the year’s end. It’s shaping up to be a very good year."

Awards won so far in 2014: 

APA Awards

Top 50 Best Commercials of the year for TalkTalk, "date night"

A List Hollywood Advertising Awards

Silver, Animation for TalkTalk, "date night"

Bronze, Special Effects & Computer Graphics for Lexus International, "swarm"

Bronze, Editing for Samsung, "Coliseum"

Cannes Lions

Bronze, Film Craft Lions, Achievement in Production for Lexus International, "swarm"

Music and Sound International Awards

Winner, Best Original Composition in Television Advertising for Lexus International, "swarm"

Winner, Best Original Composition in Cinema Advertising for Lexus International, "poise"

Design Week Awards

Gold, Brand Campaign in Design for The Prince's Trust, "The Tomorrow Project"

Gold, Best in Show for The Prince's Trust, "The Tomorrow Project"

One Show Awards

Merit, Advertising Direction for Samsung, "change"

Merit, Branded Entertainment Installations for The Prince's Trust, "The Tomorrow Project"

Money Marketing Awards

Gold, TV Campaign for Green Flash, "newsflash"

British Arrows Awards

Silver, Best 60-90 Second Cinema Commercial for The Prince's Trust, "bad press"

Silver, Telecommunications Services & Products for TalkTalk, "date night"

D&AD Awards

In Book, Film Craft, Production and Design for Lexus International, "steps"

In Book, Film Craft, Use of Music for Samsung, "charge"

In Book, Writing for TV and Cinema Advertising for The Prince's Trust, "bad press"

In Book, TV Commercials 41-60 seconds for The Prince's Trust, "bad press"

In Book, Film Craft, Cinematography for Samsung, "charge"

Pick of the Year:

Ikea, "beds" by Mother

Turkey of the Year:

Not supplied


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