Half Term Reports 2014: Dare

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Dare view the first six months of their year.

  • Barclays by Dare

    Barclays by Dare

  • EE by Dare

    EE by Dare

  • Mankind by Dare

    Mankind by Dare

of

Score (self-awarded): 6

Number of staff: 130

New business / billings: £ Not supplied

Summary of the year so far: "Our year to date has been marked by good wins, good work and some exciting announcements. Wins include Formula E, Ryanair and Huawei and we’ve got a place on the BBC Digital Roster. Highlights include, re-launching the Vision Express brand, creating Ryanair’s first ever pan-European advertising campaign and a viral campaign for the charity ManKind which garnered over 7 million view in its first week with no media spend. We worked with EE defining how the new EE brand lives and behaves in the digital space, culminating in the complete re-platforming, re-design and re-birth of ee.co.uk; a fully responsive and personalised brand eCommerce platform.  We helped Barclays activate their Premier League sponsorship with the #YouAreFootball campaign, the content of which has been seen by 190 million unique users around the world with the hashtag used almost 100,000 times since the beginning of August 2013. We are hugely excited to welcome Brian Cooper and Flo Heiss back to Dare to work with Vassilios Alexiou as we put ever greater focus on the innovative creativity for which we are known."

Awards won so far in 2014: 

Marketing Society Awards for Excellence

Winner, mobile marketing for Aviva

Pick of the Year:

HelloFlo, "half moon party"

Turkey of the Year: 

Dove, "patches" by Ogilvy & Mather Sao Paulo



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