Half Term Reports 2014: Fold7

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Fold7 view the first six months of their year.

  • Go Compare by Fold7

    Go Compare by Fold7

  • Go Compare by Fold7

    Go Compare by Fold7

  • Gumtree by Fold7

    Gumtree by Fold7

of

Score (self-awarded): 7

Number of staff: 40

New business / billings: Not supplied

Summary of the year so far: "After a flurry of pitching, we’ve welcomed some fantastic new clients into the Fold, including the global Pandora account, Oddschecker.com and Pure Gym. We also extended our relationships with existing clients including Disney and Carlsberg, who have appointed us to re-launch Carlsberg Export, a brand that has been absent from mainstream advertising for 10 years. 

We’ve successfully re-established Gocompare.com, introducing the public to the town of LlandofsavingmoneyandgettingtherightdealgogoGoCompare and a number of its residents, completing the migration from the infamous opera singer campaign. We launched a major new campaign for Gumtree creating ‘Success’ as a key equity for the brand and the user experience, and have developed some stand-out global activation for Reebok.

Aside from our client work, we’re also very proud to support comedy at this year’s Edinburgh Fringe by sponsoring the festival's inaugural Comedy Poster Awards. And on top of a busy year, we’ve made time to design and move into our new home in Farringdon. We have high hopes that the rest of 2014 will be just as fruitful."

Awards won so far in 2014: 

N/a

Pick of the Year: 

B&Q, "unleash the B&Q in you" by WCRS

Turkey of the Year: 

Flava-It, "unleash your meat lust" by Code Computerlove





Topics