score (self-awarded): 7
Number of staff: 100
New business / billings: £3.5 million
Summary of the year so far: "2014 has been a year of change for Lowe Profero, acquired by the IPG network in March – to become the global digital arm of Lowe and Partners.
The announcement of the realignment of the M&S roster into WPP agencies was a challenging start to 2014, though Lowe Profero have retained the account until the end of October.
But 2014 has also been a great year for new business with Lowe Profero winning nine new pieces of business year to date (after a strong new business finish to 2013 with Virgin Trains and Revlon). Highlights include winning the UK digital account for SEAT in August and the global integrated campaign for the Syfy channel.
Lowe Profero has also won various awards in 2014 so far, picking up Best Paid Social campaign for Marks and Spencer’s Leading Ladies campaign in the Drum Digital Trading Awards, Best use of social in mobile in the MOMA Awards and taking home the Engagement, Fashion and Grand Prix awards at The Brand Republic Digital Awards for Primark.
It has been another year of management stability but the departed Ben Clapp ECD, was replaced in February with Elise Smith. Eloise has made an immediate impact on pitch wins and awards."
Awards won so far in 2014:
Best use of Social in Mobile for M&S, "pass the parcel"
Brand Republic Digital Awards
Fashion, Engagement and Grand Prix for Primark, "Primania"
Digital Trading Awards
Best Paid Social Campaign for M&S, "leading ladies"
Honouree for Primark, "Primania"
Pick of the Year:
Jaguar, "good to be bad" by Spark44
Turkey of the Year:
Toyota Aygo, "go fun yourself" by Saatchi & Saatchi